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Home Investor Specialist

Buying A Home ...
Step One - A professional on YOUR team

Sue Palmer, Certified Buyer RepresentativeBuying a new home or an investment property is a huge investment for many people, yet very few home buyers work with a professional that represents their interests. In Massachusetts, home buyers to make this enormous investment with the aid of a professional who is working for sellers and whose main aim is to sell any home for the highest possible price.

See if this scenario sounds familiar:

Our buyer, let's call her Jane, browses the papers and scans the web looking for homes that sound like a good match for what she thinks she wants. When Jane find a likely property, she circles it in case she wants to call on it later. When Jane has been through the entire list of homes being advertised, she goes back through the circled homes and selects the best ones to call on and find out some more information.

Jane places a call to the first broker. The agent that answered the phone didn't really seem to know the property; he put Jane on hold and came back a minute later and began to describe the property. After 15 seconds Jane knew it wasn't suitable but she let the agent ramble on out of courtesy. When he finished Jane told him it wasn't what she was looking for and hung up.

The second call goes roughly the same way except the agent was a little more pushy.

On the third property the Agent seems to know exactly which property Jane is inquiring about. He asks Jane for her name and number and begins to describe the property. It sounds like a good match so Jane asks for the address so she can drive by. The Agent seems reluctant to give out the address and suggests Jane come into the office to go over the details first and perhaps look at other similar properties they currently have for sale. Jane is starting to feel jaded and suggests that she would just like to drive by.

The fourth call goes somewhat like the third except the property sounds exactly like what she is looking for. Jane asks if it would be possible to see it and the Agent agrees to show it immediately. Jane will meet the agent at the property in 20 minutes.

When Jane gets to the property she immediately notices the water tower in the back yard that the agent had neglected to mention. She was about to drive away when the agent arrived and she felt she should at least see inside.

After singing some paperwork that the agent said her office manager asked her to get signed before she showed the home, Jane was shown around the home. It wasn't clear to Jane if the agent had ever been in the property; it seemed to Jane that the agent was exploring. As the wandered through the home Jane found the agent to be pleasant and helpful. When they were done, Jane advised the agent that it wasn't suitable. However, she agreed to meet the agent at the office to review some other properties with her.

And so began Jane's relationship with "her" agent. They have since been out to look at plenty of homes together since that first day and Jane feels she has built quite a rapport with Margie, her agent.

Many home-buyers go through a variation on the above scenario as they start out looking at homes. Like Jane in our example, many buyers believe that the agent they are using to help them find a home is actually working for them; however the agent is more likely to be working for the seller. What this means is that, regardless of which home the buyer is being shown, the Agent has a fiduciary responsibility to each seller to tell them as much about the buyer (Jane) as possible so as to put the seller at an advantage in any negotiations for an offer.

Remember that piece of paper Jane was asked to sign before being shown the first home; that was a mandatory Agency Disclosure. This is a form required by Massachusetts law to be provided to all buyers before being shown any property for the first time. This form states the type of relationship the agent has to the buyer; whenever the agent has checked the box indicating "seller" agency, they represent the seller, no matter how much they seem to be your friend.

By contrast, a Realtor acting in the capacity of buyer agent works for you, the buyer. The agent become your trusted professional, there to advise and guide you and even to negotiate any deals on your behalf so as to obtain the best price and terms for you, the buyer. The buyer agent has a fiduciary responsibility to tell you everything they can to help you get the best deal; sometimes that might include advising you not to buy a particular home because it wouldn't make a good investment.

What's more, a buyer agent need not cost you, the buyer, any more money that you would pay using a seller's agent (i.e. you don't pay anything, their fees are paid out of the money set aside by the seller for agency compensation).

Because there is so much confusion surrounding this concept, we're offering the following examples to illustrate the differences between a Buyer's Consultant working in the capacity of a Buyer Agent, whose client is the Buyer, and an Agent working for the Seller as the client.

Buyer Scenario/Question Buyer's Consultant Seller's Agent
Is this property worth the asking price? Gives opinion of price value range on the property and prepares a market analysis of similar homes that sold recently when the buyer is ready to place an offer. Has a duty to the seller to justify the asking price and sell it at that price or higher.
We love this property. They are asking $400,000. We want to put in a lower offer of $380,000 but we are willing to go to $400,000. Will negotiate the price and terms on behalf of the buyers, attempting to satisfy the buyer's needs in the best way possible. Will not advise Seller's Agent that the buyers are willing to pay more. Will advise the buyers that they will present the offer to the seller but also advises the buyers that the seller may not accept their initial offer. Advises the seller that the buyers will pay $400,000 and not to accept the initial offer.
How old is the roof? (Note: Seller claims the roof is new) Will probably verify with the building department that appropriate permits were pulled and that the roof was installed professionally in the last twelve months. Will advise that according to the seller, to the best of their knowledge, the roof is new.
Can you help us find an investment property for remodeling? Will work with the buyers to identify needs and to preview homes and show homes that meet their requirements. Will advise buyers of potential defects and make suggestions as to value after remodeling . Discloses all defects noted by seller and seller's agent. May work with the buyers to identify needs and to preview homes and show homes that meet their requirements. Cannot offer opinions on the property. Must disclose obvious defects and any defects disclosed by the Seller.
Over time we want to build a good working relationship with our Realtor®. We want to be able to disclose details of our needs and our financial situation without worrying if our Agent will use this information against us when we want to make an offer on a home. The Buyer's Agent has a Fiduciary Responsibility to the Buyer. They have a duty of confidentiality and trust to their client, the Buyer. They should disclose to the buyer anything about the seller's circumstances that may assist the buyer in buying the home on the best terms for the Buyer. The Seller's Agent has a Fiduciary Responsibility to the Seller. They have a duty of confidentiality and trust to their client, the Seller. They should disclose to the seller anything the buyer says that may assist the buyer in selling their home for the best terms for the Seller.
I have already been working with a Realtor who has been showing me homes. We have a good relationship and I feel they know what I want. Are they representing me even though we have not signed a Buyer Agency agreement. If they Realtor has identified themselves as a Buyer's Agent to other Brokers when setting up showing appointments, and they have discussed signing an agreement with you but you have not yet put pen to paper, the Realtor can be said to be representing you but you should have the Realtor sign an Agreement to that effect. Most commonly, the Realtor will be acting in the capacity of a Seller's Agent. (In Massachusetts, a licensed Agent or Broker must disclose  to you in writing, that they are either a Buyer's Agent or a Seller's Agent BEFORE discussing in person a specific property with you or showing you a property). If your Realtor is a Seller's Agent, they have a duty to tell the seller anything about you that could be used to help the seller obtain the best terms for their property.
Who is the Realtor's client and what difference does it make? When a buyer engages the services of a broker, then that buyer becomes the broker's client. This means the broker represents the buyer. The broker owes the buyer undivided loyalty, utmost care, disclosure, obedience to lawful instruction, confidentiality and accountability. The broker must put the buyer's interests first and negotiate for the best price and terms for their client, the buyer. When a seller engages the services of a broker, then that seller becomes the broker's client. This means the broker, and its subagents represent the seller. They owe the seller undivided loyalty, utmost care, disclosure, obedience to lawful instruction, confidentiality and accountability. They must put the seller's interests first and negotiate for the best price and terms for their client, the seller.
How does the Agent get paid? Typically the buyer's agent will be paid out of the commissions set aside for cooperating brokers by the Seller's broker. The money received from the buyer to purchase the home is used by the seller to pay the Broker that listed their home and this Broker will often agree to pay the Buyer Broker's fees. Sometimes the Buyer's broker will write an offer stating that their fees will be taken out of the proceeds of the transaction. A seller's sub-agent will typically be paid out of the commissions set aside for sub-agents by the seller's broker. The money received from the buyer to purchase the home is used by the seller to pay the Broker that listed their home and this Broker will typically agree to pay their sub-agents a percentage (commonly 50%) of the originally agreed upon commissions.
I want to consider homes "for-sale-by-owner"; how does this work? Your buyer's agent can show you these homes and will probably want to discuss compensation with the seller before showing the property. Be aware that you will probably have agreed to compensate the broker even if the seller refuses. (Remember, it's your money so you can dictate the terms of your offer and how it is used to pay your agent's fees). Because the Agent is working for the seller, they typically need to put in place a "listing agreement" with the seller even if it's only good for 24 hours and specific to you as a buyer. The Realtor will still be representing the home owner as their Agent.
Other Common Questions About Buyer Agents/Consultants
I am working with a Realtor that is not the listing Agent for the properties I am seeing. Doesn't this mean the Realtor is working for me as a Buyer? No; Agents typically work as "sub-agents" for the seller's broker. In other words, they are acting as seller's agents and owe a fiduciary duty to the seller. If you have signed a Buyer Agency agreement with the Realtor, then your Realtor is working exclusively for you and not the seller.
My Agent says they can represent both the buyer and the seller. Is this true? As a Disclosed Dual Agent, the Broker (and therefore all the Broker's Agents) discloses to both parties that they neither represent the Buyer or the Seller exclusively. They owe both parties a duty to deal with them fairly and honestly. Neither the seller nor the buyer can expect the Broker's (and their Agent's) undivided loyalty. (Undisclosed Dual Agency is illegal in Massachusetts).
I have already been working with a Seller's Agent to help find homes. Can I now work with a Buyer's Agent? Yes; you can even ask the agent you have been working with to work with you as your Buyer's Agent (some brokers do not allow their agents to work as buyer agents).
If I use a Buyer's Agent, do I have to pay for their services out of my own money? Yes and no; it is your money that is being used to purchase the home, so no matter who is being compensated out of the purchase, you are paying for it. Typically your buyer agent's fees will be taken out of the proceeds from the purchase of the home at the closing. This is quite frequently already set aside in the listing agreement the seller has with their broker, where the seller's broker agrees to compensate buyer agents out of the money set aside for payment to their sub-agents.
Does the listing broker determine the amount of money a Buyer's Agent receives? No; the Buyer's Broker agrees with the buyer a fee to be paid at the time the Buyer Agency agreement is signed. This fee is not set by the listing broker or the seller.
Can a Seller's Broker refuse to offer compensation to a Buyer's Agent? Yes; in this scenario the buyer may elect to not make an offer; or to withdraw their offer and purchase an alternative home; or to compensate their agent directly and place a lower offer on the home; or to place an offer subject to the buyer agent's fees being taken from the proceeds. (There other many other options that can be considered).
If I like a home and contact the Seller's Agent directly, I was told I can negotiate a better price since the Agent does not have to pay another Agent or Buyer Agent. Is this true? We don't believe it is and here's why: The selling agent must present all offers received to the Seller (and the buyer agent can insist on presenting the offer in person unless the seller has provided a written they should not). If the selling agent were to not present an offer to the seller they risk both losing the sale and their real estate license. (Some people suggest that if two identical offers were received at the same time the Selling agent would favor the one without a payment to another agent; possibly so, nut no two offers are ever identical because no two buyers are identical. An Agent favoring a weaker offer risks losing the sale and getting paid nothing so they will always present both offers and recommend the stronger offer with respect to price and terms (or risk losing their client).

To learn more about our Buyer Services, call us or email us, or simply Register yourself for BAHMS and in your registration make a note you would like to discuss our buyer services.

Fiduciaries: One, such as an agent of a principal that stands in a special relation of trust, confidence, or responsibility in certain obligations to others. (courtesy of Dictionary.com) - back to text

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